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Marketing Landing Pages - Lemonade
Role - Creative, Designer, Concept and Layout
Made with Lemonade Inc
Landing pages to target dog's and cat's owners (separately).
The goals of these pages was to educate to customers about pet insurance and to encourage the to insure their four-legged friend.
The final design was based on a comprehensive research about various user-testing platforms, customer interviews and competitor research.
Media - Landing Page, Marketing Campaign
Tools - Illustrator, Figma
I led by two main considerations:
mobile-first consideration, as 75% of our users enter our website using mobile devices.
false bottom: our header suffered from a false bottom issue, hence, I created a cross section illustration, so the user will know he can keep scrolling.
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