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Designed Email - Lemonade
Role - Creative, Designer, Concept and Layout
Made with Lemonade Inc
I was in charge for the first designed email at Lemonade.
TL;DR:
The email was well-balanced in term of information-image ratio. This causes Gmail to treat it as a "regular" email and not label it as a "promotion".
We overcame the dark-mode issue by creating illustrations that works in light and dark mode.
Media - Designed Email, Marketing Campaign
Tools - Illustrator, Figma, Photoshop
Email is a tricky format, since it has many missing features. One of our main challenges was to design an email that works in dark mode, without presenting its text as an image, but keep the text "alive". We came up with an image that works well in both light and dark mode.
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